Created a licensing style guide for Hatchimals CollEGGtibles, pairing Season 4 characters with three visual directions for the Autumn/Winter 2018 program.

The Classic look retained the familiar Hatchimals aesthetic. Tropi-Tude introduced watercolor textures, tropical foliage, feathers, eggs, and positive messaging in a soft, earthy palette. You Glow turned up the color with neon hues, bold painterly textures, glowing effects, star accents, and playful appliqués.

The work included badges, patterns, iconography, and art direction of the vector character illustrations for Tropi-Tude and You Glow. Spin Master supplied the Classic character artwork.

Work completed at a previous agency.