Johnny Tractor and Friends brings John Deere’s world of farming to a young audience through the characters of Merriweather Farm. The licensing program gave Johnny, Corey Combine, Allie Gator, and their friends a fresh graphic direction rooted in teamwork and everyday adventures.

Badges, patterns, and borders paired character artwork with playful phrases, farm-inspired motifs, and a palette drawn from John Deere’s familiar green and yellow. The design elements gave licensee partners a coordinated set of assets for extending the property across consumer products.

The style guide brought the property’s background, story premise, brand elements, and design assets together as a reference for the licensing program.

Work completed at a previous agency.