The Sonic Boom licensing style guide paired CG character artwork from the animated series with a graphic approach shaped by Sonic, his crew, Dr. Eggman, and his bots.

Key character attributes and stylized depictions of their distinctive worlds informed badges, patterns, borders, typography treatments, and icons. Product inspiration concepts showed licensee partners how the artwork could be applied across a variety of consumer product categories.

The guide presented the design assets through Dr. Eggman’s video wall, with backgrounds depicting the lush, tropical environments of Bygone Island.

Work completed at a previous agency.