Star Trek Universe Style Guide

The Star Trek Universe licensing style guide brought together the characters and worlds of Star Trek: The Original Series, The Next Generation, and Voyager in one program for the television franchise.

Art direction of 80 vector illustrations focused on capturing the distinctive likenesses of its best-loved heroes and most memorable adversaries. Badges, patterns, and iconography drew on each series’ storylines, visual language, and character relationships, giving licensee partners a broad collection of design assets.

The guide connected three generations of Star Trek while preserving the personality of each series.

Work completed at a previous agency.

Type

Licensing Style Guides & Design Assets

Year

Client

CBS Consumer Products

Star Trek Original Series crew illustrat