Packaging structures and a master line look established the approach for Toy Biz’s The Lord of the Rings trilogy products, spanning action figures, horse sets, role-play items, dolls, and gift sets. Production work also included instructional line art and copywriting.

New Line Cinema supplied a limited asset set and no established packaging style guide. Contributed to structural concepts, mock-ups, and the overall visual direction, then led development and execution of the packaging system across the trilogy. An external 3D artist produced the One Ring render specifically for the program.

The packaging’s visual approach also extended to puzzles, board games, and licensed products from other manufacturers.

Work completed at a previous agency.